Are You Craving For Some Sweetness Between Meals?
The Japanese have a strong love for sweetness, including both traditional Japanese wagashi as well as Western desserts. Japanese especially love pies and tarts, those made with shine muscat or sweet peaches are extremely popular in summer. Some also enjoy more chocolate, creamy fillings. It is also not unusual to see free-of-filling pies; called Genji Pies, made of “thousand layers” of dough, they are quite popular in Japan.
Today, we’d like to introduce you Genji Pie[pantry] x 12 sets, the Japanese heart-shaped sugary pie biscuits made from the finest ingredients and enjoyed by many since 1965.
What is Genji Pie?
Genji Pie is a line of famous mini pies created by Sanritsu Confectionery Co. since 1965. The company was established in 1921 and produces packaged baked products and snacks like biscuits, crackers, and pretzels.
Genji Pie is made with carefully selected flour, margarine, and sugar, then baked in a manner that gives it a delicious, homemade taste. Its subtle sweetness, satisfying flavor, and crisp texture has made this heart shaped pie a beloved favorite since its release in 1965.
Story of Genji Pie
Episode 1 - Originally a fine European confectionery
Genji pie that has been loved for a long time since its release. It was born in 1965, when the person in charge of development at that time visited Europe, the home of pies, and encountered a heart-shaped pie confectionery called "Palmier". Sweets that can only be obtained at high-end confectionery stores in Japan at that time.
The person in charge of development thought, "Isn't it possible for many people to taste this sweet at a reasonable price?" And immediately returned to Japan and started development. Sanritsu solved various problems and finally succeeded in mass production. In this way, traditional European pies are now available at affordable prices.
Episode 2 - The heart shape is filled with the thoughts of Sanritsu
Do you know how this heart shape of Genji pie is made?
Die-cut? No, in fact, when you bake it in the oven, it naturally expands. Therefore, not only the same shape but also various heart shapes can be created. It is so difficult to make this beautiful heart shape that it is said that it is impossible without manual work.
The person in charge at the time of development still wanted to have many people eat it, and overcame a lot of mistakes and succeeded in mass production for the first time in the industry! The feelings of Sanritsu Confectionery are packed into this heart shape.
Episode 3 - Monde Selection Gold Award Winner
The home of confectionery is Europe and to be awarded the prestigious Monde Selection is very significant for a confectionery company. Nowadays, the number of products awarded the Monde Selection has increased greatly, but at that time, only a few companies in Japan had won the award.
At that time, the only way to transport the products was by sea, which meant that the pies, which were made with a lot of fat and oil, were subject to alteration and loss as they took nearly a month to arrive. In addition, because pies are easily damaged, they had to make a wooden box and pack it carefully in a wooden frame. But despite all this hard work, they won many medals, including the trophy for the fifth consecutive year, the first Japanese company to win it.
Grab a pack of these heart-shaped biscuits when you crave some sweetness!
Each piece is shaped like a heart and is individually wrapped. It is also ideal for taking it anywhere and enjoying it anytime!
For more product details, please check out at Discovery Japan Mall .
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- Product : Genji Pie [pantry] x 12 sets
- Commission : 63 Yen (5%)
- Price : 1,275 Yen (Price may be changed according to the market conditions or other circumstances.)
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